McComish Family Farms Gelato
I am from Wisconsin, so any project that involves dairy instantly has my attention. When McComish Family Farms told me they were going to start making homemade gelato I couldn't wait to get started. We began with a refresh of their farm logo. Then we created a secondary visual identity with a custom illustrated cow for their gelato brand. That cow has now become the official mascot of their brand.
They began selling gelato across southwest Wisconsin and beyond. After a year, they opened a physical storefront called Lucky Cow Coffee & Gelato. We have been able to keep consistency across their brand as the business has grown and evolved. I can't wait to see what the future holds for this company!
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